Green to Gold

Green to Gold
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  • Item #: 727

How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

From the Publishers Weekly review:
"Two experts from Yale tackle the business wake-up-call du jour -- environmental responsibility -- from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita, the bad guys who made good, and the good guys -- watchdogs and industry associations, mostly -- working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought."

  • ISBN: 9780470393741
  • Publisher: John Wiley & Sons
  • Publication date: January 9, 2009
  • Pages: 408
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